Whenever we make a choice, especially a social one, like giving money to charity or paying our water bills, we rarely think about the potential effects that faces and eyes could have in our final decision. It may sound odd that something as straightforward as a face or a glance could influence our behavior, but we humans have developed neuronal structures to recognise and react to facial characteristics, and it just so happens that these neuronal structures influence areas inside the brain that are related to the decision making process.
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November 2015
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