A couple of days ago, we had the chance of giving out a Behavioural Design talk in an innovation bootcamp for entrepreneurs. Fortunately, the talk went really well, and the young entrepreneurs found it very useful, however the whole experience left us with some fundamental doubts regarding the whole innovation culture that is currently thriving in Mexico.
Most of the times we generate innovative ideas, we tend to visualise them as considerable improvements in efficiency and results over the current ideas that exist in the market. This would make a lot of sense if we were what we are not! Or in other words, this would make a lot of sense if we were fully rational agents.
Most of the times we generate innovative ideas, we tend to visualise them as considerable improvements in efficiency and results over the current ideas that exist in the market. This would make a lot of sense if we were what we are not! Or in other words, this would make a lot of sense if we were fully rational agents.